She will be joining a company that is seen as a 'first mover' in exploiting so-called Voice over Internet Protocol (VoIP). Skype was bought last September by online auction pioneer eBay in a deal that could be worth up to £2.9bn.
The company faces the challenge of getting people to adopt its software – which allows PC users to talk for free to anyone else who downloads the same software – in the face of competition from Vonage, Microsoft and, in particular, BT.
Skype currently uses Buckinghamshire-based Six Degrees for PR.
Bailey left Edelman in January after four and a half years (PRWeek, 13 January).
She had joined Edelman – where she worked for clients including Microsoft and Orange – in 2002 from Cisco Systems, where she worked for five years.
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