Yo! Sushi readies Bluewater outlet

Yo! Sushi, which presents Japanese-style dishes by conveyor belt, is using Eden Lifestyle to add celebrity sparkle to the launch of its largest venue worldwide.

The outlet opens at Kent's Bluewater centre next Monday, with the launch event on 8 May. The agency will transport Big Brother 3 winner Kate Lawler and Dancing on Ice star Stefan Booth via helicopter to attend a 'Celebrity Sushi School'.

Eden's appointment is Yo! Sushi PR manager Maya Hart's first use of an agency since joining 16 months ago.

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