Roof Gardens in agency switch

Kensington Roof Gardens has brought in fresh PR support to attract high-earners to its members’ club and private functions.

The London venue – one of several 'retreats' owned by Sir Richard Branson under the brand Virgin Limited Edition – has hired Eden Lifestyle in place of Roche Communications, citing a 'change in PR emphasis'.

Eden Lifestyle founder Nick Ede will head up the account, reporting to Roof Gardens general manager Kirsten Falk.

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