J&J hires Blue Lotus for Nizoral India

Johnson & Johnson India has tasked Blue Lotus Communications with PR for anti-dandruff shampoo Nizoral.

N Chandramouli, CEO at Blue Lotus said the agency would position Nizoral as a 'clinically proven solution for the treatment of dandruff.'  'Blue Lotus will help create national awareness about the brand, critical differentiators, demystify topics like dandruff and announce new product / variant launches in the Indian market,' he said.

Account director Ashish Arora and account manager Durgesh Goswami will manage the account, reporting to Nizoral product manager Sushil Kumar Mishra.

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