Munro & Forster opts for 'tiered' management

Munro & Forster Communications has restructured its management, creating a raft of new positions.

The London agency now has a four-strong board with a further four positions making up a second management tier. The move aims to 'empower senior staff' and better market to potential clients what the agency can offer.

Its board now comprises chairman Brian Gunson and MD Julie Flexen, both of whose roles are unchanged; Sarah Hart, newly installed in the role of business development director; and newly promoted finance director Laura Kinghorn.

Hart was formerly deputy MD. She will continue to deputise for Flexen, but in her new role she will aim to 'establish and develop new service offerings'.

Kinghorn was formerly financial and operations director.

Meanwhile, Bryony Box and Ed Gyde have been promoted from associate director roles to the new positions of head of healthcare and head of public/voluntary sectors.

James Laird is also on the agency's 'executive leadership team' – its second tier of management – as head of consumer.

This team will grow by one when the agency finds a replacement for Dave Roberts, the head of its political and stakeholder counsel arm who quit last month for corporate and PA shop Jefferson Communications (PRWeek, 17 March).

Munro & Forster has around 50 staff overall and clients including Kellogg's, AstraZeneca, Pfizer and the Department of Health.

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