Diary: All bets are off on AIG returning calls

PRWeek is looking forward to hearing how US firm American Insurance Group (AIG) plans to promote its sponsorship of Manchester United FC, announced to great fanfare last week.

Our attempts over the past few days to elicit a response from AIG - little known in the UK, but massive in the US - have hit something of a brick wall, with calls to AIG's US-based director of PR Joe Norton unreturned.

One can't help wondering if AIG's silence has anything to do with reports of United striker Wayne Rooney's alleged £700k gambling debt. Given the firm's undoubted financial acumen, its bosses might not see young Wayne as their ideal poster boy.

Whatever AIG's motives, we simply can't conceive the scale of turmoil that would have resulted from Man U signing the deal it had lined up with - gulp - online gambling brand Mansion Casino.

A close shave, indeed.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.