T-Mobile brings in Pleon for Robbie

T-Mobile has enlisted Pleon to promote the mobile network's sponsorship of singer Robbie Williams as he embarks on a three-month European tour.

Fans will be able to download footage of the tour, starting on 9 June in Dublin. Williams signed an 18-month 'brand ambassador' deal last July.

Pleon will host VIP parties and raise awareness of T-Mobile's partnership, including promotion of the new Robbie Williams Sony Ericsson phone.

Pleon consumer director Eva Keogan said: 'There will be special content available and a host of Robbie products.' Pleon will work alongside T-Mobile's retained corporate, B2B and consumer PR agency Brands2Life.

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