TribalWeb enables users to create secure networks, where they can share any type of file – from movies to photographs and documents. The service has 500,000 users on the Continent, and is growing by 500 users a day.
The service is used by a wide range of online communities. These include groups of teenage girls with similar interests, and families who live apart and wish to share photographs.
The PR campaign will target each different community – from tweenies to silver surfers – with competitions and free downloads in relevant titles.