2 minutes with: Parminder Bahra, executive editor, Times Online

You joined Times Online three weeks ago, having been editor of the paper's Public Agenda and Career supplements. What do you have planned?

There won't be a 'big-bang' change, but Times Online is expanding rapidly and I'll be leveraging my print expertise online. One area on which I'll be concentrating is the development of communities. In print you have to work very hard to keep different groups of people on board, but online you can talk directly to niche groups. It is all in the exploratory stage at present.

How does Times Online work?
Around a third of the site is made up of exclusive content – including rolling news, stories for niche audiences and supporting content, such as forums discussing things that have appeared in print – along with most articles from The Times and The Sunday Times.

When does a story work better online?
If it needs to go out straight away, online may be best. If it's better reported with analysis, maybe it should go to one of the weekly supplements. Online and print editors are always talking, ensuring that stories appear in the right place at the right time.

How can PROs use online better?
Online provides many opportunities, such as accompanying stories with photo galleries. But there is no blueprint on how best to use it. PROs who suggest innovative ideas for online are very welcome.

How should they get in touch?
We work a standard day – 10am to 6pm. It's best not to get in touch for the first hour, when editors are checking that the print edition has gone onto the website with no problems.

How can PROs maximise their chances of getting a story covered?
Approach the right person. Think about where your story would have the most impact, then ring the editor of the relevant section. Bear in mind that a high proportion of visitors are from the US, India and China.

Unique users 8.1 million (March 2006)
Frequency Daily
Telephone 020 7782 5000
Email online.editor@timesonline.co.uk

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