Espresso brand to woo tired drivers

The PR company behind Rocket Fuel – a coffee drink marketed as ‘instant energy in a cup’ – is demonstrating how the product can help tired drivers fight fatigue.

The product, sold in self-heating cups, is owned by Food Brands Group.

Start-up PR shop GreenRow will attempt to link Rocket Fuel, a blend of high-caffeine coffee and stimulant guarana, with the Government's 'Think!' campaign, yet it is not a partner brand.

The agency has commissioned research on how tiredness affects driving ability. It will promote results to media this Easter.

GreenRow is run by MaryJane Greenhalgh and Helen Trevorrow, both of whom are ex-Brave PR staff.

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