Beth Cooper snatches luxury resorts from JCPR

Jackie Cooper PR has lost the UK account for the Atlantis resort in the Bahamas to similarly named – but unrelated – travel specialist Beth Cooper PR.

Kerzner International, the US leisure group that owns Atlantis, has also handed JCPR's account for The Palm Jumeirah development in Dubai to Beth Cooper.

For Atlantis – a sprawling luxury resort on Nassau's Paradise Island – Beth Cooper will highlight its increasing diversity of activities. For The Palm it will promote the resort via 'targeted brand alliances'.

The move comes as Kerzner increases its investment in Europe, with the establishment of a dedicated European sales and marketing team run by London-based SV-P of sales and marketing Stephen Park.

In January The Daily Telegraph described Atlantis as 'a spectacular monument to bad taste' and criticised Paradise Island as 'thoroughly Americanised'.

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