2 minutes with: Matthew d’Ancona, editor, The Spectator

What has changed since last month, when you became editor? The Spectator has become more information-rich –more news, mischief, gossip and revelations – not arid facts. I want to ensure readers get great scoops and informed opinions that they would not get elsewhere.

The magazine's cover has also been given more impact.

What else is new?
As our political context is changing dramatically – the end of Tony Blair's premiership, a Tory revival – we are navigating a new political world. As a centre-right magazine, I want The Spectator to be a guide to that.

Are there any other changes planned?
There are lots of readers to be harvested in business and the City, so we will expand our business section in May. We are also planning further coverage of consumer topics – gadgets, luxury goods and so on – the type of products you would see in the Financial Times's How To Spend It supplement.

How often do you speak to PROs?
Every day. The Spectator is a political, cultural and business weekly that aims to entertain and inform, and PROs can assist with that goal. What we do not want is dry, polemical pieces or rants that could just as easily be made in a letter to the editor in The Times.

How else can PROs help?
We are probably going to run more interviews, which are not exclusively political, so being kept aware of what is coming up – new books, films, plays and so on – would be helpful. We are always looking for people with something interesting to say to take part in our 'diary' column.

When should PROs contact you?
By email. Our press day is Wednesday, and we come out on Thursday, so Thursdays and Fridays are the only days when we have time to plan. Material should be tailored to our readers, who are highly cultured, intelligent and affluent.

Circulation 68,415
Frequency Weekly
Contact editor@spectator.co.uk

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