Mobestar wants to extend the service to business applications such as advice lines.
Custard, the consumer division of Rainier PR, won a three-way pitch involving incumbent Wildfire PR.
'Wildfire helped establish the Mobestar brand but we needed someone bigger. Custard is focused on the mobile space,' said Mobestar marketing director Nicholas Davis.
Mobestar is presently seeking an AIM listing.
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