H&K's Groty takes over EMEA technology office

Amanda Groty has succeeded Sally Costerton as head of Hill & Knowlton's EMEA technology practice.

Philadelphia-born Groty, currently EMEA V-P for client development, hopes to expand the firm's eastern European business, and aid growth of existing clients into Africa.

Groty currently heads  the Hewlett-Packard account, which H&K continues to service across 13 countries despite two months ago losing much of the business to Burson-Marsteller and Porter-Novelli (PRWeek, 3 Feb). She will continue to service the account.

'Technology clients are looking to use their marketing budgets differently right now, with an increased focus on integrated marketing and accountability,' said H&K EMEA chairman & CEO Andrew Laurence, to whom Groty reports.

'Amanda has proven her ability to manage the complex issues involved in transnational accounts, from those with Silicon Valley-rooted cultures such as H-P to India's booming outsourcing industry at Nasscom.'

Nasscom is India's premier trade body and the chambers of commerce for the IT software and services industry in the country. Groty was a central figure in securing the account.

'Technology touches so many different stakeholders - customers, partners, media, analysts and employees,' said Groty. 'H&K needs to show it can serve all needs.'

Groty said technology companies could expand by offering corporations environmental solutions, as well as in Africa where historically business has been centred on South Africa.

H&K is still deciding whether to replace Groty, who also sits on the agency's European Executive Committee,  in her former role.

Costerton, who has replaced Marie Louise Windeler as UK CEO, is largely credited with securing the Intel EMEA account, which softened the blow of losing two of H-P's European tech briefs (PRWeek, 3 February).

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