Salford in global triathlon event bid

Salford City Council is supporting its bid to host the 2010 World Triathlon Championships with a campaign to ensure its own existing national event is successful.

The council has brought in Nottingham-based Perfect Motion to promote the event to the national and specialist press after a competitive pitch. Incumbent Manchester shop Connectpoint PR had held the account for three years.

The agency aims to encourage overnight stays as well as day trippers and competitors.

The council will handle local and regional media relations for the event, which takes place at Salford Quays on 30 July.

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