B-M to set up office in Lima

Burson-Marsteller is to launch an office in Lima, Peru.

Santiago Hinojosa, the Latin American CEO of Burson in Buenos Aires, said that plans are going ahead, and that the firm also plans to increase its presence in the Caribbean region.

The fast-growing Peruvian market is currently still the domain of local consultants, with Llorente y Cuenca the only international agency with a direct presence in the country.  L&C's Latin American head office is also in Lima.

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