Opticians call for more eye checks

The College of Optometrists has taken on its first PR agency as it plans a renewed focus on consumer press.

3 Monkeys Communications has been briefed to target national and lifestyle press to position optometrists as the first port of call for eyesight problems.

The agency will use research showing parents' neglect of their eyesight and that of their children. It will remind people that 'there is a specialist optometrist on virtually every high street'.

'If people have a problem with their teeth, they go to the dentist, but the same isn't always true with eyes and optometrists,' said director of comms and member services Beth Elgood.

'Parents tend to send their kids for regular teeth check-ups, but don't do the same for their eyes,' she added.

The college's in-house team, which concentrates on medical and sector PR to raise its profile with practitioners and politicians, decided support was needed for a consumer campaign.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Growing number of clients plan PR budget increases

Growing number of clients plan PR budget increases

The number of marketers planning to increase their PR budgets during 2014 has climbed, according to the latest quarterly Bellwether survey by the Institute of Practitioners in Advertising.

Max Clifford trial jury to continue deliberations tomorrow

Max Clifford trial jury to continue deliberations tomorrow

The jury in the trial of celebrity publicist Max Clifford has been sent home after a second day of deliberations about its verdicts on 11 charges of indecent assault.

Champagne producer Charles Heidsieck appoints Story PR