Arsenal stadium firm in 2012 bid

The construction and property consultancy behind Arsenal FC’s new stadium is plotting a charm offensive to help it secure London 2012 projects.

AYH has called in Hill & Knowlton to use the Emirates Stadium – due to be completed for the start of next season – as a case study of a major project delivered on time and on budget. 'After the Wembley disaster it is perfect timing for a story on how to do it correctly,' said H&K sports marketing and sponsorship MD Andy Sutherden.

Part of the cost of building the £350m stadium in Ashburton Grove, north London, will be offset by turning Arsenal's old ground, Highbury, into apartments. AYH acted as a consultant for both elements of the project.

The Football Association last month confirmed that Wembley Stadium would not host May's FA Cup Final, as previously pledged. The Australian constructor Multiplex has reportedly lost over £100m on the project.

AYH has also hired property PR agency Redwood Consulting to handle its corporate comms.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.