Asthma sufferers to gain from anti-mite campaign

A Yorkshire company behind a novel treatment for asthma sufferers is gearing up for a major campaign targeting consumers, health professionals and politicians.

Alpine Environments is using Harrogate-based Ram PR to promote its patented system for purging house dust-mites, one of the most common asthma triggers.

It claims its treatment has shown a four-fold improvement in sufferers' breathing quality – and could save the NHS money if widely used.

The company tests sufferers' skin for allergic reactions to mites, cats, dogs and grasses. If a mite allergy is detected, household items are surveyed, with mattresses being heated – in situ – to above 100oC to kill the mites.

Steam is then injected to counter harmful allergens and mattresses are reheated, dried, sealed and wrapped in mite-proof covers. A ventilation system also needs to be installed in the bedroom to cut humidity so dust mites cannot return.

The three businessmen behind the venture – Eric Lumley, Ken Houlbrook and Cliff Freeman – have ploughed more than £1m into research and development, while the Bank of Scotland injected £300,000 late last year to help bring the product to market. Alpine Environments is so called to evoke the famed purity of air in the Alps.

The treatment costs around £3,500 for an average home. Around 100 households in England have so far shelled out for the system.
Ram is targeting health and consumer journalists, medical professionals and NHS budgetholders – such as Primary Care Trust heads – using family case studies and testimonials from medical professionals.

The agency is offering one suitable national journalist free treatment in return for a case study of their experience.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.