News in brief

TOURISM Malta Tourism Authority has approached agencies for a contract to promote the island as both a city break and year-round holiday destination.

CONSUMER Lady Miss Foo Foo, a fairtrade jewellery brand sported by the likes of Victoria Beckham, has appointed Eden Lifestyle to increase consumer awareness. Sales proceeds go to poverty-stricken areas of Brazil, where the amulets are made.

NEW MEDIA Haggie Hepburn has hired former Cable & Wireless head of marketing Orlando Kimber to launch a digital media practice. Kimber left C&W a year ago to run his own consultancy Connect.

CONSUMER Recruitment website Employersjobs.com is looking for PR support. It provides direct contact between employers and jobseekers, cutting out recruitment agencies. Marketing manager Dani Muir is overseeing the search.

B2B Accountancy firm RSM International has enlisted Euro RSCG Biss Lancaster to raise its profile and that of its chairman Chris Connor. RSM is the world's sixth largest accountancy firm.

BROADCAST Commercial radio group Chrysalis has made head of publicity Nick Caley redundant after just four months (PRWeek, 21 October 2004). He is currently freelancing for his previous employer BBC Radio 1.

CONSUMER VTech, maker of pre-school electronic toys, has dropped kids specialist Norton & Company and hired JJ to run a series of product launches. PM Tony Blair's youngest son Leo is reported to be a fan of the company's V.Smile range.

CONSUMER Tailored maternity wear firm Crave has hired Phil Hall Associates to increase its profile among professional women. The firm has concessions in the US and Europe, but opened its first boutique, Lilliputs, in Battersea, London late last year.

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