Twenty-seven per cent of clients said it was personnel changes at the agency that caused them to review. More than half (52 per cent) said their decision was nothing to do with the other reasons cited by agencies: statutory obligation, company policy, personal policy, change of agency ownership or a change of key personnel.
Reardon Smith Whittaker interviewed 38 PR agencies and 24 clients.
Have you registered with us yet?
Register now to enjoy more articles and free email bulletinsRegister
Already registered?Sign in
Join a growing community of PRWeek comms professionals today
- Read more articles each month
- Sign up for free specialised news bulletins