Breast cancer charity briefs Fuel on fundraising

The only charity in the UK to support centres specifically for breast cancer care has taken on PR support for a fundraising campaign.

Breast Cancer Haven has briefed healthcare specialists Fuel PR to promote its 'Lend a Hand, Raise a Grand' appeal, and sign up supporters willing to raise a £1,000 in 12 months.

The charity, started in 1997 by Sara Davenport after her children's nanny was diagnosed with the disease, currently has day care centres in Hereford and London, but is keen to build another one in Yorkshire.

'We are a national charity and need a base in the north of England,' said external events manager Maggie Hitchins. 'Fuel will run a regional media relations campaign around our centres, and that will be rolled out as a national consumer campaign once it has built some momentum.'

The centres provide information, counselling, education and complementary therapies to those suffering from breast cancer. Patients come in for an initial two-day session followed by 12-hour sessions of support or group counselling.

The charity also funds research into complementary therapies and plans to boost its profile by highlighting that it offers the only walk-in support centres outside the NHS for the country's 41,000 breast cancer patients.

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