Pizza firm readies UK market assault

Frozen pizza company Dr. Oetker has brought in its first UK consumer agency as it attempts to usurp market leader Goodfellas with its Pizza Ristorante brand.

Leeds-based Revolver Communications won the brief, which will involve promoting a new range of frozen products, after a three-way pitch. Fees are understood to be more than £100,000.

Revolver director Karen Heras-Kelly will head-up the account, reporting to Dr. Oetker UK senior brand manager Matthew Wilson.

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