He takes over from Andy Pharaoh, who himself has been promoted to head of corporate across EMEA.
Fallon joined H&K in 2003 from Sainsbury's, where he was head of PA and has previously worked at Bell Pottinger Public Affairs and BAA. He said the moves reflected clients' increasing demand to bring different PR disciplines closer together, describing the 'corporate banner' that contains them all as 'the way forward'.
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