S&F wins MEAG construction project comms

Scholz & Friends (S&F) is to handle communications for a new construction project on behalf of client Munich Ergo Asset Management (MEAG).

MEAG, a subsidiary of Munich's R├╝ck Group, appointed S&F after a multi-stage pitch.

The new building, on the corner of Friedrichstra├če and Unter den Linden in Berlin, is likely to be completed in 2008.  The site will house a complex of three office blocks, shops and apartments and will be built at a cost of around E200 million.

The account runs from brand development and launch through to marketing advertising space during the building phase and all publicity work surrounding the project.

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