News in brief

FD Consumer Dynamics – part of City PR firm Financial Dynamics – is providing Sainsbury’s with ‘strategic advice’ on consumer PR. Sainsbury’s said it was yet to decide whether Consumer Dynamics or one other agency, believed to be Hill & Knowlton, had won its five-way consumer PR pitch of late last year.

BROADCAST
GCap-owned station Classic Gold is to give a digital radio
to every household in one UK street – to be announced this Friday – in an effort to boost digital radio listeners. London-based Trilogy Communications is promoting the giveaway.

CONSUMER
Irish dairy brand Kerrygold has signed up Lawson Dodd in a bid to position itself as an additive-free alternative. The trade and consumer brief was won after a pitch against Shine Communications, which handled a project for Kerrygold last year (PRWeek, 23 September 2005).

CORPORATE
Heinz director of corporate and government affairs (Europe) Michael Mullen is relocating to the US food group's Pittsburgh HQ in May, the final part of a comms reorganisation.

CONSUMER
Harrison Cowley has been brought in by the UK franchise holder of US brand iSold It to promote the launch of a chain of franchised retail stores. Billed as 'the US retail phenomenon of the past two years', it is a 'nationwide chain of drop-off stores that makes it easy for anyone to sell stuff online'.

SPORT
Weber Shandwick has won the account for Russia's 2014 Winter Olympics bid, beating Burson-Marsteller. B-M had worked on the resort of Sochi's 2014 bid in partnership with Helios Partners, but the contract has switched to WS and IMG.

AGENCY Communique PR has appointed former Keep Britain
Tidy marketing director Matt Powls to the newly created post of business development director, based in Manchester and reporting to managing director Neil Honor.

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