Afro show gets image makeover

The organisers of London’s annual Afro Hair & Beauty Show have brought in fresh agency backing to ‘raise its style credentials’ and boost awareness of the event.

Hawker Consumer Publications, publisher of Black Beauty & Hair Magazine, has briefed urban marketer Uproar Communications to promote the show, taking place on 28-29 May at Alexandra Palace.

The event is billed as second only to the Notting Hill Carnival as a major draw for young black women and men. Last year's show (pictured) was promoted by Unleashed Potential.

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