2 minutes with: Lucy Yeomans, editor, Harper's Bazaar

Harper’s & Queen relaunches this week as Harper’s Bazaar. Why?

Harper's Bazaar existed in the UK from 1929 until 1970, when it merged with Queen magazine – which had a big social focus – but the name isn't right now. I've been editor for five years, and there's been a gradual shift away from the old connotations. Society has moved on so much – it's much more meritocratic. And all our overseas editions are called Harper's Bazaar, so we now benefit from that global brand.

What else is new?
The biggest change is visual – it's very clean, with an emphasis on fantastic photography. We have a Cate Blanchett circus-themed shoot in March, for example, with Dita Von Teese as a showgirl and Vivienne Westwood as a knifethrower.

How is the magazine straying from its society roots?
There is far more emphasis on excellent writing. In the 1930s and 40s  we had amazing writers such as Virginia Woolf, and we want to capture that magic again with new columns by Justine Picardie on fashion, and Manolo Blahnik on classic films. And we have a new shopping section – with a range of prices – and Bazaar Business, with fashion advice and features for working women. This includes information on useful services such as after-hours hairdressers who will come to your house.

How do you prefer to hear from PROs?
Personally, I like receiving things in the post, as it means that I can tangibly hand it to someone to chase up. Think carefully about which section it should be going to – email addresses are firstname.surname@natmags.co.uk and names of the editors of each page are in the magazine.

How else can PROs make life easier?
The best press releases contain a clear, simple message, show real thought about an angle, and are really tailored to our brand.

Circulation 100,102 (Jan- June 2005)
Deadline Two to three months
Frequency Monthly
Contact 020 7439 5000

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