Helen Ashley, managing director of Upward Curve PR, which compiled the pamphlet, said: 'There has never been a procurement guide specifically for PR, which is very different from other services such as waste management and cleaning.'
The document also advises councils to compare the proposals from several PR agencies.
Have you registered with us yet?
Register now to enjoy more articles and free email bulletinsRegister
Already registered?Sign in
Join a growing community of PRWeek comms professionals today
- Read more articles each month
- Sign up for free specialised news bulletins