The company is to call on 300 women in London and Birmingham to test the product from March. It will then publicise the results to doctors to illustrate how the six-minute self-test works.
Thrush can be difficult to diagnose, but symptoms include soreness, redness and itching in the vagina, and pain during sex or the passing of urine. At least three out of four women will experience thrush at some time in their lives.
Fuel reports to Rockeby vice-president of marketing Nick Plumeridge.
Have you registered with us yet?
Register now to enjoy more articles and free email bulletinsRegister
Already registered?Sign in
Join a growing community of PRWeek comms professionals today
- Read more articles each month
- Sign up for free specialised news bulletins