Clareville secures pregnancy brief

Natal Hypnotherapy (NH), a British company that markets self-help techniques for expectant mums during pregnancy, is ramping up its PR as it looks to double its turnover this year.

Clareville Communications will devise 'product and education campaigns' for NH's range of CDs and courses, which help couples to prepare 'positively and effectively for conception, pregnancy, childbirth and beyond'.

The CDs are targeted, for example, at women who have had a caesarean section and want a vaginal birth for their next child.

London-based Clareville beat HSD Communications and Munro & Forster Communications in a pitch to secure an initial one-year contract. The agency has considerable experience in the baby products market, currently working for companies such as BabyBjörn.

NH's publicity was previously handled by a freelance PRO. Its turnover last year was £70,000 but it is aiming to double this year-on-year.

Clareville will target national and consumer press, plus media popular among midwives.

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