The future of PR - O2 and a bit of bird flu

Do you ever wish you could tell the future? Hollywood psychic Victoria Bullis, who has just hired Fuel PR, is offering her spooky services to the industry through the medium of Diary.

Victoria's angels indicate that Sadie Frost will need PR because 'she'll have something wonderful to promote'. But watch out Victoria and David Beckham, who might face 'a little scandal'.

And which accounts will be up for pitch? 'Virgin,' Bullis prophesies.

'Something about Africa, involving Sir Richard Branson... mobile telephones.

O2 feels good... organic grocery stores - they'll be even more popular this year. There's a chain... "Fresh" something?'

She continues: 'A black fashion designer, who designs for both men and women, would be a good person to approach for PR. Healthcare will be big, especially with bird flu coming.'

Bird flu in 2006?! 'Yes - but it won't be as horrific as you're thinking - they're already coming up with a cure, I can see that.' Phew.

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