Are you a Biss or a lowly Campbell?

Cliffords live in expensive housing in central London, people called Biss tend to be pensioners by the sea, Lancasters are likely to occupy military quarters, and Pottingers are farmers. Such are the findings of research by University College London.

UCL used census data to ascertain the historical social status of surnames and their likely areas of residence - interesting reading for PR big-shots.

Borkowskis, relatively new to England's green and pleasant land, can be found living next door to the Cliffords. However, Lord Tim and Mssrs Quentin and Kevin may be dismayed to learn that 78 per cent of the country has a surname 'of higher status' than Bell.

They do, however, come off better than Alastair Campbell, whose namesakes 'share a staircase' in small flats with young families and are in the bottom 15 per cent of socially ranked family names.

That's a long way from Number 10.

www.spatial-literacy.org.

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