TFCS bins Absolut for Johnnie Walker

The Fish Can Sing has resigned its global business with Absolut Vodka, after clinching the promotion of Diageo’s Johnnie Walker whisky internationally.

The move comes as Absolut prepares to lose Stockholm-based global PR manager Ann Stokes. She is leaving to relocate to the US.
The moves are set to leave a PR vacuum at Absolut, with a decision over future agency needs likely to be down to Stokes' yet-to-be-appointed successor.

TFCS is believed to have beaten agencies including Porter Novelli and Hill & Knowlton to bag Johnnie Walker. The brief was tendered last year (PRWeek, 9 December 2005).

The agency's fees at Diageo are thought likely to be much higher than its £250,000-a-year Absolut account. For Johnnie Walker, TFCS has been briefed to ensure its 'Keep Walking' tag resonates more profoundly with consumers. It will work with agencies in local markets worldwide, such as Trimedia in the UK.

TFCS will run the business out of its London office, with its New York office on some duties. 

*Separately, TFCS is believed to be planning to open an office in Asia.

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