F-H bags Egypt's tourism account

The Egypt Tourism Authority has hired Fleishman-Hillard as a result of a £22.5m marketing services pitch won by Omnicom.

The global brief is to reposition Egypt as more than a 'once in a lifetime destination'. After last year's terrorist activity, safety is a priority message as it aims to double visitor numbers by 2014.

F-H will work alongside Omnicom ad network DDB and media agency OMD.

The agency reports to Zoheir Garranah, who started his role as Egypt's minister of tourism in December.

F-H recently secured a deal to promote foreign investment in Egypt (PRWeek, 9 September 2005).

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