BPC&F to promote 'fairer' lottery

A rival to the National Lottery, set to launch this year, has called in Bell Pottinger Corporate & Financial for its AIM listing and a consumer charm offensive.

Chariot Lottery has secured the backing of 45 charities and appointed former Camelot CEO Tim Holley as its chairman.

Chariot will position itself as more beneficial to charities. Players will be allowed to choose which charity their money goes to. It will be played predominantly online, as opposed to at in-store terminals.

'We need to convince financial journalists that Chariot is viable and has a financial hard edge,' said BPC&F director Roger Carroll. 'Then we'll concentrate on consumer coverage leading up to April.'

Coverage of the National Lottery  is expected to peak around April when the Government formally opens invitations for licence bidders.

Carroll said the charities involved with Chariot were disappointed with the amount of bureaucracy involved in the national game.

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