A&L hires Brazen for Liverpool 2008

Alliance & Leicester is to use Manchester agency Brazen to promote its £2m sponsorship of Liverpool’s European Capital of Culture 2008 celebrations.

Brazen bagged a three-year contract after a three-way pitch to publicise the bank – which employs more than 2,000 people in and around Merseyside – as the 'official banking partner' for Liverpool 2008.

The agency will promote A&L at North-West events, such as the Clipper Round The World Yacht Race, the Open Golf Championship and music gigs.

Events division Brazen Live is managing the A&L account.

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