PRide Awards: The northern lights

In association with the CIPR, we celebrate the best in communications practice from the North-East region

Jan Hillary
Chair
CIPR North East

It's hard to believe that it is now a year since we were granted Chartered status. Here in the North-East we firmly believe this has
contributed to a growth in our membership and helped recruit a strong group of PR professionals to the  Advanced Diploma at
Sunderland University.

We all have a commitment to continuous professional development within our industry. As part of that we enjoy nothing better than celebrating the success of our colleagues.

This year's PRide Awards demonstrate this  commitment with record sponsorship support from local organisations, particularly One Northeast,  and it is good to see some new faces winning awards.

My thanks to everyone who put their weight behind our event this year, and congratulations to all the winners who showed imagination, resourcefulness and a huge amount of pride in their work.

Grand prix

Gold
Newcastle Gateshead initiative
Spencer Tunick Installation

New York-based photographer Spencer Tunick is known for his one-off 'installations' involving hundreds of people posing nude. When he announced his latest project, in Gateshead, the Newcastle Gateshead Initiative was tasked to find 2,000 hardy volunteers. In a briefing to local and national media, Newcastle was positioned as an emerging city of culture. 'Quirky research' on attitudes to nudity and a 'Guide to Nudecastle' made Tunick's project a success, with more than 1,700 people braving the 4am start to strip off and pose in a variety of locations, including the Millennium Bridge and the Sage Centre (right).

Integrated PR campaign

Gold

Robson brown  PR
Drop the T

Promoting the North-East as a place of enterprise, Robson Brown PR developed the 'Drop the T' campaign – to transform attitudes from a 'can't-do' to a 'can-do' mentality. Launched with development agency One NorthEast during Enterprise Week, roadshows were organised in an attempt to get young people in touch with business advisers. A tie-in with station Galaxy provided radio coverage, while Tyne Tees TV filmed a roadshow. The website dedicated to the campaign received nearly 10,000 hits.


Consumer campaign

Gold
Karol Marketing
Esquire Press Trip 


Corporate and Financial Campaign
No Entries


In House Campaign
No Entries


Charity or Non-Profit Campaign

Gold
Karol Marketing
Inspiring New Theatre


Issues or Crisis Management Campaign

Finalist

Persuasion PR
Plant Closure Announcement 


Business to Business Campaign
No Nominations


Community Campaign

Gold
Newcastle Gateshead Initiative, Geordie Chic
The Newcastle Gateshead Collection

Silver
Robson Brown,
Miss Crimdon Oral History & Reunion Parade


Low Budget Campaign

Gold
Newcastle Gateshead Initiative
Spencer Tunick Installation in Newcastle Gateshead

Silver
Karol Marketing
Flight of Fashion

Finalists
Karol Marketing
Cyclaire Product Launch

The Bridge Shopping Centre
The Bridge's Fashion

Trade or Technical Campaign

Gold
Karol Marketing
Innovation & Quality in Textiles 


Use of Internal Communication
No Nominations


Public Affairs/Lobbying Programme
No Nominations


Public Sector Programme

Gold
North East Assembly
View: Shaping the North East 


Relationship Management Programme

Finalist
Karen Gray Ltd
ESH Group "A Landmark Year"


Communicator of the year

Gold

The Duchess of Northumberland
Promotion of Alnwick Garden

This is a special award given by the committee to recognise the extensive media work of the Duchess of Northumberland for Alnwick Garden. She was devoted to turning a derelict 12-acre plot of land into one of the most exciting contemporary gardens in Britain. Since it opened in 2002, the duchess has since been at the centre of its promotion. Recently she was interviewed on Sky News and in The Times, and has undertaken several projects with the BBC. According to estimates, Alnwick Garden is on course to welcome more than 600,000 visitors in 2006.


Young Communicator

Winners
Joanne Dye
Northumbrian Water

Lindsey McKenna
The Bridges Shopping Centre

Finalist
Michelle Playford
Admiral PR & Marketing


Small Team/Sole Practitioner

Winner
Gravity Consulting
The Pull of Gravity


The PR Team of the Year

Winners

Karol Marketing, Consultancy
Newcastle Gateshead Initiative, In House 

Finalist

Robson Brown, Consultancy

Use of Photography, Design or New Media

Gold
Karol Marketing
Look What We Found

Silver
Robson Brown
Fresh

Newsletter

Gold
Bradley O'Mahoney PR
Touchstone

Silver
Summersault Communications
The Mix

Finalists
Karol Marketing
60 - 40

Robson Brown
Coast lines


Best Use of Media Relations

Gold
Newcastle Gateshead Initiative,
Spencer Tunick Installation in Newcastle Gateshead

Silver
Bradley O Mahoney
Durham Tees Valley Airport

Robson Brown
Profile Raising for Vimac Leisure

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