Although she does not yet have a dedicated team, O'Rafferty will be responsible for national and regional media relations.
Last week St James's Place, which is 60 per cent owned by HBOS, said new business sales for the fourth quarter rose 39 per cent on the previous year, helped by a 41 per cent rise in pension sales.
Pension sales were aided by the introduction of a raft of new pension rules in April 2005.
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