Cornwall hunts for business

Investment and tourism body Cornwall Enterprise is searching for an agency to promote the area’s expanding business community.

The body wants to tackle Cornwall's image of being 'just a summer holiday destination' and it has beefed up its existing PR brief,
currently handled by Bite Communications.

The incoming agency will be charged with encouraging businesses to move to Cornwall and help create jobs in the region.

'Our PR brief has concentrated on getting businesses to come to Cornwall but now we want to tell the story about the businesses that are already here,' said Cornwall brand manager Carole Theobald.

Business sectors that Cornwall Enterprise wants to promote include agriculture, arts and design, food and drink and knowledge-based industries, such as IT and medical sciences.

In terms of tourism, the organisation wants to target visitors from the South-East and Midlands, who tend to be more affluent, added Theobald.

The body also wants to increase the number of visitors from northern Europe, who currently make up ten per cent of tourists.

Pitches will be held in March. The agency will report to Theobald, who in turn reports to head of marketing Deborah Smith.

In the past year the group has created 240 jobs and relocated 23 firms. Its targets for 2006 are to create 300 jobs and relocate 30 firms.

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