Govt to promote online services

The Government is hunting an agency to promote web portal Directgov as it tries to persuade Britons to seek public service information online.

Launched in April 2004, the site – managed by the Cabinet Office's e-government unit – pools information from government departments and is designed to 'achieve long-term cost savings'. It also provides 'convenient' access to government information, saving users from having to trawl through different sites within Whitehall.

The e-unit wants to drive more traffic to Directgov, particularly parents, carers, students and pensioners. The site logged 17.5 million hits in 2005.

PR will tie in with a press, radio and ambient advertising campaign, which breaks in March.

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