Kerry Foods sets up brand revamp

Kerry Foods is to use Beattie Communications to handle UK PR for brands including Wall’s sausages and bacon and Mr Brain’s Faggots.

The agency is likely to reposition Mr Brain's – traditionally associated with older consumers – as a food appropriate for a younger age group. Campaign work is likely to be humorous.

Campaigns for Wall's will include promoting new products, while Beattie is seeking celebrity chef backing for the Favourites range.

Meanwhile, people will be encouraged to 'let out their carnivorous sides' in a campaign for Mattessons' snacking brand Fridge Raiders.

Beattie won a four-way pitch late last year to secure the account, reporting to Kerry Foods marketing director Toby Langton (PRWeek, 7 October 2005).

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