Defra plans recycling roster

The Department for the Environment, Food and Rural Affairs (Defra) is assembling a roster of agencies to encourage councils to cut down on landfill waste.

It is not yet known how many agencies will make up the roster – dedicated to raising the profile of Defra's Waste Implementation Programme (WIP).

WIP's primary aim is to promote sustainable waste management. It also hands out grants to councils to aid this process. 

The move comes as the Government struggles to rival recycling rates in the rest of Europe. The UK recycles 26 per cent of waste – leader the Netherlands recycles 65 per cent.

Briefs include PR, copywriting and editing, media and marketing training, web development, events and press support.

The appointed agencies will report to comms manager Sarah Dodd.
'We will be encouraging local authorities to prioritise sustainable waste management through recycling and composting and to harness new technologies such as energy recovery,' she added.

The roster will last for two years. For more information go to
www.infobrokers.co.uk
.

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