Paracelsia hires B&S for cholesterol drug

Borchert & Schrader Public Relations is to manage PR for Chol-Fit, the dietary supplement marketed by Paracelsia Pharma GmbH.

B&S will initially oversee the launch phase of the drug, targeting specialist pharmaceutical press and then target groups in the wider media.  Chol-Fit, available since last November, addresses cholesterol balance, with a combination of Omega 3 fatty acids and plant extract Policosanol.

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