Ogilvy hands EMEA role to FedEx global chief

Ogilvy PR Worldwide has turned to Martin Liptrot, a former Labour Party PR man, to run the agency in Europe, Africa and the Middle East.

Liptrot, who has also been a lobbyist for Philip Morris, joins on 30 January from a US-based role at FedEx. He will fill the gaps left by last year's exits of stalwart Matthew Anderson, now at BSkyB, and Paul Barber, now managing director at Tottenham Hotspur FC.

He will relocate from Memphis, where he is MD of global comms for FedEx, to take the Canary Wharf-based job of Ogilvy PR CEO across EMEA. Ogilvy PR has around 70 London staff and is strongest in healthcare, corporate/tech and marcoms. It has little pedigree in public affairs.

Liptrot said he would 'review all practice areas'. Clients include Sony, Rolls-Royce and Unilever. Liptrot, who has been at FedEx for two years, previously spent more than six years at Philip Morris/Altria, specialising in regulatory work.

Liptrot managed media campaigns for Labour from 1993 to 1997 as press officer for North-West England. He is originally from The Wirral.

At Ogilvy he will report to US-based global CEO Marcia Silverman, overseeing 35 offices and affiliates. Global strategy and planning MD Steve Dahllof oversaw Liptrot's recruitment alongside Silverman.

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