The creation of the role comes as the body prepares to respond to the Gowers Review of intellectual property. Winter said the
alliance would be 'strongly making the case for an IP regime that not only benefits industry but local businesses and consumers as well'.
She added that it would urge the need for 'more effective remedies to deal with copycat packaging'. It claims the UK market in counterfeit and pirate goods is worth more than £9bn a year.
The Alliance Against Counterfeiting and Piracy was last year renamed as the Alliance Against IP Theft to reflect the growing threat from newer forms of IP crime. It is a coalition of British trade bodies and is chaired by Lavinia Carey, director-general of the British Video Association.
Winter's other clients at Luther include Syngenta, Wrigley and Norwich Union.
Luther ushered in the new year with the appointment of two consultants: former Labour Party campaigner Kevin McKeever, and Maria Neophytou, who acted as a researcher to London MEP Mary Honeyball. It completed an MBO six weeks ago, believed to have netted founder partners George Pitcher and Charles Stewart Smith around £4m each.