Insurance brokers bid to improve their reputation

Britain’s insurance brokers have called in fresh public affairs and PR support as the industry seeks to bolster its reputation among government and public.

The British Insurance Brokers' Association (BIBA) has selected Fleishman-Hillard to handle the brief after a competitive pitch.

BIBA is keen to emphasise the choice and value that brokers can provide. It is thought the organisation is also keen to reassure government figures that, as intermediaries, insurance brokers are sufficiently principled and knowledgeable.

A further aspect of the brief involves proving the ongoing value of BIBA to its members.

F-H saw off Consolidated Communications in a final-stage pitch for the account. APCO, Cubitt Consulting and Lansons Communications were also involved at an earlier stage. Citigate Dewe Rogerson was the previous PR incumbent. The association has not previously retained an adviser for PA.

'We are looking to strengthen our position,' said BIBA spokeswoman Leighann Burtrand, adding that it was in the process of finalising details of the contract. The account will be led at F-H by director Julie Harris, working alongside senior consultant Gavin Megaw.

BIBA was founded in 1977 and exists to represent the interests of insurance brokers and customers and to advocate standards of good practice.

The association's annual conference this year, which is the largest annual event in the insurance calendar, will be opened by Lord Coe.

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