UK/France in Da Vinci Code ‘trail’

British and French tourist bodies have teamed up with Eurostar and Columbia Pictures to run a campaign based on forthcoming film The Da Vinci Code, adapted from Dan Brown’s book.

VisitBritain, VisitLondon, VisitScotland and Maison de la France will encourage tourists to take their own 'Da Vinci Code Trail' and follow in the footsteps of the book's hero Robert Langdon.

The campaign will target the US, UK, France and Belgium, and run from the end of February until the end of the summer.

The film is scheduled for release in the UK on 19 May.

VisitBritain estimates that around one in five visitors to the UK is inspired to come here by images they see on film or TV.

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