NHS in bid to end transfusion fears

NHS Blood and Transplant is reviewing its media training account. The agency will provide training to the 12-strong comms team as well as non-comms staff.

The review comes after a number of reports in 2005 claimed vCJD, the human form of mad cow disease, could have been transmitted by blood transfusion.

'From time to time there are issues that can be misinterpreted, for example the stories around vCJD. There are 8,000 donations used every day, so it is very important that our communications are precise,' said NHS Blood and Transplant national comms manager Rakesh Vasishtha.

Around 100 donors were warned they could have vCJD last year. The donors gave blood to three people who have since died from contracting the disease.

The incumbent agency is Nottingham-based Broadcast Media Services.

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