US Pharmacia hires Sigma for Polish campaigns

PR Sigma International (Poland) has been appointed to handle communications services in the country for US Pharmacia.

Activity will be focused around two public educational campaigns, concerning meteoropathy – conditions arising from sensitivity to changes in climate, and the ongoing 'Healthy Sinuses' campaign, which has been running since 2003 and was previously handled by On Board.

Sigma will manage media relations, helpline activities and web content.

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